Ending HIV successful ad campaign

30 Jul / 2015 / Scanner /

One of the most satisfying projects has been carrying out for third year in Sydney of Australia. The credits go to Frost* team, a local graphic design studio with global success. People of Frost* have designed a campaign that gets people interested in a message that even though they have been hearing a thousand times, it suprisingly got a lot of attention. This is because they made it a laughing matter. In previous years, the Ending HIV campaign has had success with simple & bold advertismenets and Frost* was here to add an edgy sense of humor to keep people even more engaged. The project has already won recognition in the Sydney Design Awards and Create Design Awards. Clean layout, strong message, cutting-edge typography with a playful mood, inspired by the 20th Century revolutionary posters. The message has been sent and spread immediately and we think that this a serious good example for what social campaigns should look like.

Via Frost*Design

Tags/ typography, graphic design, advertising, frost* design, sydney

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