BLOK’s alphabet posters will make our world a place of unity

This is a developing story. Αn art installation of an alphabet series was created in NYC during the summer of 2013. Each letter was mapped out through projection onto a constructed modular installation using white cardboard boxes as building blocks and the alphabet was divided between 6 design-centric cities: B,P,S,X in Berlin / E,K,R,V,Z in Bombay / A,D,F,N,Y in New York / G,M,T,U in Rotterdam / H,J,O,Q in Vienna / C,I,L,W in Warsaw.

Each letter in the installation was designed using national colors and architecture of the city it was assigned to. The series was then made into 26 posters (one for each letter) and hidden around the world. “The concept was to create a special platform to connect 26 like-minded individuals across continents through their ‘random’ discovery of the hidden posters” explain Vaishnavi Mahendran (from India) and Zarko Dumicic (from Croatia).

“Drawing from our individual cultural backgrounds from India and Europe, we work towards creating strong, project-specific design solutions for our clients often exploring design synergies between eastern and western cultural influences, resulting in a unique Indo-European design aesthetic that is specially tailored to cater to a global audience” adds the duo behind BLOK. Passionately pursuing their self initiated projects, BLOK wants to make the world a place of unity, one letter at a time. For more on their typographic adventures click here.