This is AnOther kind of masculine typography that matters

Experimenting with type has always been a consistent theme in David James’ line of work. This is evident in many spreads that are exhibited online from his time as Creative Director at AnOther and AnOther Man magazines. “I suppose the type for AnOther Man now does look a bit dated,” he says. “Insofar as it’s been quite widely mimicked elsewhere. It seemed like quite a radical idea at the time, the idea of the font and the font system, whereas interestingly AnOther magazine, the way that design evolved, it was so pared-back to absolutely nothing – a single point size, 8.5 point throughout the magazine – it was so reduced.” His longtime collaboration with type designer Gareth Hague since 1990 resulted in the bold, struck lettering that is synonymous to AnOther Man masculine visual identity. As well as celebrating his work for AnOther, the exhibition marks the end of James’ collaboration with the company. “I want to focus on my own publishing projects from now on, to do pure creative publishing” he added. Everything That Matters can be found online here