Now you see them. Now you don’t.
Letters have a life of their own. Those curves are the body, those lines are the limbs, these letters are the embodiment of meaning in our everyday communication. What if those symbols had a life of their own? How would it be if letters could move and be kinetic, how fantastic could it be if our alphabet was animated? The questions are answered in a very literal way with Louis Mallart’s “Animated Alphabet.” The French designer’s collection of gifs where typographic elements appear and disappear as if they are prone to daydreaming “is more research on the form, an experiment, more than the creation of an actual alphabet.” Check his amazing deconstructed typographic trip on his Behance page and dream on.
Tags/ alphabet, animated, louis mallart