This deformed due to climate change typeface is a wake-up call for all
The project A-Z: Coast to Coast Shore to Shore aims at finding innovative ways to present the geographical impact of climate change. “The idea was born out of the sense that climate change is somewhat abstract and difficult to address, both emotionally and informationally” notes Johan Elmehag conveying his urgent message with deformed, due to climate change reasons, letterforms.
“The core of the project is a typeface based on future vulnerable coastal areas, the letters are shaped after the way the world would look like if all the world’s ice melted. The font is presented in an ABC book where each letter represents a specific area and a unique future. The letters organize the information and create a natural way of presenting it” writes Elmehag, a creative whose agenda is insightful and needed in times of need and climate change IS the main issue the Earth is facing.
“I’m interested in visualizing concepts in an unconventional way, finding touch points where ugly meets beauty, philosophy meets data and inner ideas finds external envision” notes Elmehag of his BA graduation project on the multiple perils of climate change which we, the human species, caused bringing a whole ecosystem to its knees.
“The core of the project is a typeface based on future vulnerable coastal areas, the letters are shaped after the way the world would look like if all the world’s ice melted”
“Meanwhile the Arctic is burning,” writes WIRED on the unprecedented wildfire season on record since the start of June 2019. With more than 100 blazes raging across the region since the start of June “temperatures in the Arctic have been increasing at a much faster rate than the global average, and warmer conditions encourage fires to grow and persist once they have been ignited” Mark Parrington, senior scientist at the Copernicus Atmosphere Monitoring Service (CAMS), tells CNN’s Isabelle Gerretsen.
Per the World Meteorological Organization (WMO), June 2019 was Earth’s warmest June on record and wildfires are now destroying Siberia, Greenland, Alaska and Canada.
“The fires are burning through long-term carbon stores, … emitting greenhouse gases, which will further exacerbate greenhouse warming, leading to more fires,” notes Thomas Smith, an environmental geographer at the London School of Economics.
According to the CAMS statement, Arctic infernos released 50 megatons of carbon dioxide—the equivalent of Sweden’s total annual emissions—into the atmosphere in June alone.
This amount represents more than was emitted by Arctic fires in the same month between 2010 to 2018 combined reports Smithsonian.
A-Z: Coast to Coast Shore to Shore is available in the form of a web page and a big world map for us to explore and take serious action as there is overwhelming scientific and empirical evidence from notable research institutes that climate change is a real crime against our habitat, a blue pale dot called Earth.
“Creative agencies, a $1.3 trillion sector, have to be part of the solution, not part of the problem. We have to respect the climate and ecological science, just like everyone else”
As awareness is a major issue Typeroom urges the creative community to commit to Futerra's Creative Climate Disclosure before we become extinct.
Last but not least Graphic Matters calls upon designers from all over the world to design a poster in order to “create order out of chaos, give insight into complicated matters and have the power to create an emotional response”.
The winning posters will be exhibited during Graphic Matters 2019 — the international, biennial festival about graphic design, from 20th September until 27th October, 2019 in Breda, The Netherlands and will also be displayed during DEMO festival in Amsterdam on 7th November 2019.
Tags/ inspiration, typeface, posters, book, earth, activism, letterforms, awareness, climate change, johan elmehag, graphic matters, demo, moving posters, artivism, coastal, dangers, arctic, futera
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